Tag : SOOC

The importance of getting it right in-camera

What does ‘Getting it right in-camera’ mean ?. Well, as with so many things, it depends on who you ask. One thing that is certain is that digital photography has increased the frequency of the term being used. It has also led to some heated social-media arguments with very divided lines. The reality is that ‘getting it right in-camera’ is an important stage in getting images of good technical quality. If we look at film you essentially have two media […]